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The Story Goes

How & Who - Our Story

It all started in December 2020.. yes.. you know that year

My name is Alexander and I am a creative media professional by day, and a craftsman in my parallel world. After my travel plans got crushed thanks to COVID restrictions and was going to be home-bound during a rainy month of December, I fulfilled an idea of upcycling every inch of my XMAS tree, from branches, the trunk and the pallet feet too, into rustic décor objects to keep me entertained.

Image by Vital Sinkevich

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For The Love Of Wood


I have a profound love for wood and other raw materials, recycled wood in particular. It brings me great joy granting materials that would otherwise be thrown in the dump, a second or fifth chance at life, while doing my part at keeping the streets clean and reducing or offsetting carbon emissions.